Led solution strategy, vision, solutions management (market requirements documentation), packaging, pricing, messaging
and positioning, demand generation, field and channel enablement
and go-to-market strategy for SAP's Manufacturing Solutions in a
matrixed environment, across Field and Industry Marketing and Product
Development.
Led solution strategy, vision, pricing, packaging, messaging
and positioning and go-to-market strategy for SAP's Manufacturing Solution in
a matrixed environment, across Field and Industry Marketing and
Product Development.
i2
TECHNOLOGIES, Dallas,
TX (September 2000
to December 2003)
Led
strategic and operational outbound product marketing and marketing
communications for the industry-leading SCM
solution which contributes over 50 % of license and 80 % of maintenance
revenues to i2 Technologies. Formulated marketing
strategy and drove customer
segmentation and profiling, product
positioning and messaging, market awareness, analyst, media and press
relations, sales
enablement and demand
generation for Life Sciences (Medical Devices and Equipment, and Pharma Manufacturers).
Digital 4Sight
Toronto, Canada
SENIOR
e-BUSINESS STRATEGY CONSULTANT & ANALYST
DIGITAL 4SIGHT, Toronto, CANADA (January
1999 - August 2000)
DIRECTOR
OF PRODUCT, MARKETING AND EXPORTS BUSINESS DEVELOPMENT
PRECISION DIAMOND
TOOLS PVT. LTD., Bombay, INDIA (May
1991 - August 1996)
Led
exports-driven product management, marketing and business development for one
of the pre-eminent superabrasive (diamond) cutting tool producers
for construction, ceramics and stone processing in India.
Copyright Andy Dé (www.andyde.com). All rights reserved.