Endorsements

Andy's thought leadership contribution to books on business and marketing strategy.

"As one of the authors of the 2000 business bestseller, Digital Capital- Harnessing the Power of Business Webs (Harvard Business School Press, May 2000), I was pleased to include several of Andy's breakthrough e-business strategy frameworks in the book. He is able to drawn upon deep business and engineering expertise with ease to create powerful and effective methodologies. Client response to Mr. De has been uniformly and exceptionally positive. He has helped us form and strengthen important business relationships.

I have enjoyed working with Andy and have benefited personally from the experience. He is an exemplary professional - enthusiastic, creative, collaborative and passionate in his work. I will miss his presence with our firm. He will be an asset to any company, community or country he joins."

Alex Lowy, Co-Author, Digital Capital- Harnessing the Power of Business Webs, Harvard Business School Press, (May 2000)

"Andy, it is our great pleasure to send you a copy of our new book, The Power of the 2X2 Matrix:Using 2X2 Thinking to Solve Business Problems and Make Better Decisions. In addition to the wealth of remarkable frameworks presented in the book, you will find specific reference to your work on pages 144-146. In our review of work done at Digital 4Sight, your e-Business Opportunity Matrix framework stood out for its clarity and originality.

It is no exaggeration to say your contributions have been immense and we are very appreciative. Your "starter set" of personal favorite matrices provides a welcome early boost to constructing the final product. Response to the book has been enthusiastic. Three universities have already contacted us to use the book in their business school courses, we are speaking at a number of conferences, and a series of derivative articles are under way (one titled Leaders Manage Dilemmas will appear in the May/June issue of Strategy and Leadership).

We hope you are pleased with the end result. We wish you the very best in your endeavors and look forward to future opportunities to collaborate."

Phil Hood and Alex Lowy, Authors, The Power of the 2 x 2 Matrix : Using 2x2 Thinking to Solve Business Problems and Make Better Decisions, Jossey Bass Business & Management Series (May 2004)