Andy De, Healthcare IT, Life Sciences, Solutions Marketing, Strategic Marketing, Solutions Strategy, Solutions Management, Visionary, Value Selling; Thought Leadership; Business Development; Demand Generation; Marketing Communications; Marketing 2.0, Blogs & Social Networking; Social Media in Healthcare; Personalized Medicine

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Andy Dé is a visionary thought leader, an innovation evangelist and a strategic, social-media fluent marketing executive with a passion for Healthcare and Life-Sciences, who consistently leads "innovation to revenues from vision and strategy to stellar execution".

A specialist in evangelizing and leading innovative solutions to market as well as re-positioning mature product lines or acquisitions, Dé has successfully launched five new technology solutions and has also re-positioned two mature product lines over the last six years, to enable over $ 800 MM in revenues.

Andy is a highly motivated self-starter, an intrapreneur and an "infectiously enthusiastic" team leader, driven by excellence, learning and growth. His strengths comprise strategic 360 degree visioning, thought leadership, ideation, senior executive influence and pragmatic, high-impact go-to-market (GTM) strategy and planning, with a laser- focus on value driven execution.

In his current role as Global Solutions Marketing Leader, he leads the go-to-market strategy, planning, and execution, market requirements, vision and direction, thought leadership, positioning and messaging, analyst, media and press relations, sales and demand enablement globally, for GE Healthcare's Cardiovascular IT and Imaging solutions targeted at Healthcare Providers.

Dé is extremely passionate about contributing to innovation in healthcare technology, to enhance the quality of human life. His aspiration and mission in life is to help measurably lower the incidence of unforeseen heart attacks and strokes (the single largest cause of death by natural causes (29%) afflicting people globally) across the world, and empower patients and elders with cardiovascular disease to manage their health thru technology enablement, for a higher quality of life.

Widely recognized as a thought leader in Healthcare and Life Sciences Technology Innovation across the industry, Andy voices his passion thru his Blog [HealthScienceStrategy.com] and its companion Twitter feed [@HITstrategy] on strategic issues impacting healthcare technology, patient empowerment, and quality of healthcare delivery.

The Health Science Strategy Blog has a readership of over 18,000 across 42 countries and has been referenced by the Harvard Medical School-Partners Healthcare Center for Personalized Genetic Medicine, the Ohio State University's Center for Personalized Healthcare, the Health-in-30 Blog, the Unified Patient Information Management (UPIM) Blog, Touch Health-Sciences (UK), and the Washington Post.

Andy's Twitter feed [@HITstrategy] was recognized as 'One of the Top 10 Twitterstreams in Healthcare IT and Social Media in 2010-11' via the #HITsm award from the HL-7 Healthcare Interoperability Standards Blog.

Dé has over eighteen (18) years of cumulative experience across three continents and five countries in business strategy consulting, solutions marketing / management and marketing communications, comprising these core-competencies:

VISION, STRATEGY, THOUGHT LEADERSHIP & MARKET ANTICIPATION
- Visionary Thought Leadership for Executive Mindshare
- Product/Solution Life-cycle driven Marketing Strategy
- Fact-based Market Sensing: Trends & Opportunity Mapping
- Segmentation, Prospect Targeting and Profiling
SOLUTIONS MARKETING, SOLUTIONS MANAGEMENT, SALES ENABLEMENT & BUSINESS DEVELOPMENT
- Product/Solution Strategy, Vision and Definition
- Product/Solution Positioning, Packaging and Pricing
- Product/Solution Launch and Target Segment driven Go-to-Market Planning and Execution
- Competitive Positioning and Messaging, Sales Enablement and Closable Pipeline Creation
- Business Development: Partner, Alliances and Channel Monetization
EVANGELISM, MARKETING COMMUNICATIONS, CAMPAIGN & BRAND MANAGEMENT
- Market, Solution & Brand Awareness - Analyst, Media , Press and Academic Relations
- Marketing 2.0, Blogs and Social Networking
- Integrated Demand Generation & Awareness Campaigns and Qualification - online and offline
- Advertising and Brand Management
- Marketing Event Management

KEYWORDS: Healthcare IT (HIT); Life Sciences IT (Pharma, Medical Devices and Equipment and Bio-Tech); Health 2.0; Business, Solutions and Go-to-Market (GTM) Strategy; Solutions Management; Solutions Marketing; Visionary; Strategic Marketing; Market Research and Requirements; Competitive Intelligence; Value Selling; Thought Leadership; Business Development; Demand Generation; Marketing Communications; Marketing 2.0, Blogs & Social Media;mHealth Apps and Devices; Partnerships and Alliances.

A dual citizen of Canada and India and a permanent resident of the US, Dé has lived, studied, worked or trained in the USA, Canada, Germany, Israel and India and is proficient in five languages including English and French.

A self-annointed "Bon Vivant", Andy celebrates life thru his repertoire of interests comprising travel across diverse cultures, photo-journalism, world music and cinema, eclectic cuisine, writing poetry, blogging and social networking, as well as the comparative impact of the great religions on our history and our civilization.

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