A specialist in evangelizing and leading innovative solutions to market as well as re-positioning mature product lines or acquisitions, Dé has successfully launched five new technology solutions and has also re-positioned two mature product lines over the last six years, to enable over $ 400 MM in revenues.
Andy is a highly motivated self-starter, an intrapreneur and an "infectiously enthusiastic" team leader, driven by excellence, learning and growth. His strengths comprise strategic 360 degree visioning, thought leadership, ideation, senior executive influence and pragmatic, high-impact go-to-market (GTM) strategy and planning, with a laser- focus on value driven execution.
Dé has over eighteen (18) yearsof cumulative experience across three continents and five countries in business strategy consulting, solutions marketing / management and marketing communications, comprising these core-competencies:
VISION, STRATEGY, THOUGHT LEADERSHIP & MARKET ANTICIPATION
Integrated Demand Generation & Awareness Campaigns and Qualification - online and offline
Advertising and Brand Management
Marketing Event Management
KEYWORDS: Healthcare IT (HIT); Life Sciences IT (Pharma, Medical Devices and Equipment and Bio-Tech); Business, Solutions and Go-to-Market (GTM) Strategy; Solutions Management; Solutions Marketing; Visionary; Strategic Marketing; Value Selling; Thought Leadership; Business Development; Demand Generation; Marketing Communications; Marketing 2.0, Blogs & Social Networking; Partnerships and Alliances.
Andy recently led the 360 degree go-to-market (GTM) strategy and execution (re-branding, positioning and messaging, packaging, pricing, market awareness, sales, partner and channel enablement and demand generation) of an enterprise solution acquired by SAP in July 2005, and enabled over 25 X in incremental revenues within 24 months of acquisition. Endorsed by the Executive Board as one of the most successful acquisitions by SAP, Andy's 360 degree go-to-market (GTM) strategy and execution was recognized as best-in-class by the global SAP Sales Leadership.
A dual citizen of Canada and India and a resident of the US, Dé has lived, studied, worked or trained in the USA, Canada, Germany, Israel and India and is proficient in five languages including English and French.
