Andy Dé is a visionary thought leader, an innovation evangelist and a strategic "outside-in" marketing executive with a passion for Life-Sciences and Healthcare, who consistently leads "innovation to revenues from vision and strategy to stellar execution".
A specialist in evangelizing and leading innovative solutions to market as well as re-positioning mature product lines or acquisitions, Dé has successfully launched five new technology solutions and has also re-positioned two mature product lines over the last six years, to enable over $ 600 MM in revenues.
Andy is a highly motivated self-starter, an intrapreneur and an "infectiously enthusiastic" team leader, driven by excellence, learning and growth. His strengths comprise strategic 360 degree visioning, thought leadership, ideation, senior executive influence and pragmatic, high-impact go-to-market (GTM) strategy and planning, with a laser- focus on value driven execution.
Dé is extremely passionate about enabling technology to enhance the quality of human life, thru his contribution to Life-Sciences and Healthcare.
In his current role as the Global Head of Industry Solutions Strategy & Marketing, for SAP's Health-Sciences Sector, he leads the product and go-to-market (GTM) strategy, thought leadership, market research and intelligence, evangelism and sales enablement globally for SAP's offerings for the Healthcare (Providers) and the Life Sciences Industry targeted at Medical Devices and Equipment, Pharmaceutical and Bio-Technology manufacturers.
Dé has over eighteen (18) years of cumulative experience across three continents and five countries in business strategy consulting, solutions marketing / management and marketing communications, comprising these core-competencies:
- VISION, STRATEGY, THOUGHT LEADERSHIP
& MARKET ANTICIPATION
- SOLUTIONS MARKETING, SOLUTIONS MANAGEMENT, SALES ENABLEMENT
& BUSINESS DEVELOPMENT
- Product/Solution Strategy, Vision and Definition
- Product/Solution Positioning, Packaging and Pricing
- Product/Solution Launch and Target Segment driven Go-to-Market Planning and Execution
- Competitive Positioning and Messaging, Sales Enablement and Closable Pipeline Creation
- Business Development: Partner, Alliances and Channel Monetization
- EVANGELISM, MARKETING COMMUNICATIONS, CAMPAIGN & BRAND MANAGEMENT
- Market, Solution & Brand Awareness - Analyst, Media, Press and Academic Relations
- Marketing 2.0, Blogs and Social Networking
- Integrated Demand Generation & Awareness Campaigns and Qualification - online and offline
- Advertising and Brand Management
- Marketing Event Management
KEYWORDS: Healthcare IT (HIT); Life Sciences IT (Pharma, Medical Devices and Equipment and Bio-Tech); Business, Solutions and Go-to-Market (GTM) Strategy; Solutions Management; Solutions Marketing; Visionary; Strategic Marketing; Market Research and Requirements; Competitive Intelligence; Value Selling; Thought Leadership; Business Development; Demand Generation; Marketing Communications; Marketing 2.0, Blogs & Social Networking; Partnerships and Alliances.
Andy recently led the 360 degree go-to-market (GTM) strategy and execution (re-branding, positioning and messaging, packaging, pricing, market awareness, sales, partner and channel enablement and demand generation) of an enterprise solution acquired by SAP in July 2005, and enabled over 25 X in incremental revenues within 24 months of acquisition. Endorsed by the Executive Board as one of the most successful acquisitions by SAP, Andy's 360 degree go-to-market (GTM) strategy and execution was recognized as best-in-class by the global SAP Sales Leadership.
A dual citizen of Canada and India and a permanent resident of the US, Dé has lived, studied, worked or trained in the USA, Canada, Germany, Israel and India and is proficient in five languages including English and French.
A self-annointed "Bon Vivant", Andy celebrates life thru his repertoire of interests comprising travel across diverse cultures, photo-journalism, world music and cinema, eclectic cuisine, writing poetry, blogging and social networking, as well as the comparative impact of the great religions on our history and our civilization.
GOOGLE KEYWORDS (Please click on the keywords below to view search results):
Subscribe to Andy's Blog on Health-Sciences Strategy, with 12,000+ unique visitors from over 37 countries, in your reader of choice.
MILESTONE! Andy's recent blogpost, "Will Social Media find "Meaningful Usage in a Healthcare Context?" referenced by the Healthcare Information Management Systems Society (HIMSS).
MILESTONE! Check out the March 2010 issue of HELIX - the official perspective on the 2009 Personalized Medicine Conference at the Harvard Medical School, authored by Andy, on invitation from the Harvard Medical School - Partners Healthcare Center for Personalized Genetic Medicine.
NEWSFLASH!
Check out "New Ways to Manage Health Data"
in the Washington
Post, featuring Andy's
adoption of the Personal Health Record (PHR) using Microsoft's
Health Vault Platform, and quoting him, March 11th, 2008.
MILESTONE! Andy's blogpost, 'Personalized Medicine - Myth, Pipedream or Realizable Promise?', referenced by The Harvard Medical School-Partners Healthcare Center for Genetics and Genomics, December 2007.
Copyright Andy Dé (www.andyde.com). All rights reserved.
